September 15, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs, a Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, has announced that its first location in Idaho will be opening in Meridian located at 2206 N. Eagle Road Suite 110. The new location is expected to open in Q1 of 2023 and is anticipated to be the brand’s first franchise location.
Upgrade Labs’ Meridian location will be owned and operated by Hailey Smith and Becky Granden. Both Idaho natives and fitness enthusiasts, the duo is excited to bring the future of health and wellness to their home state and the Boise community.
“We cannot wait to bring Upgrade Labs to Meridian and help the community achieve their health goals through biohacking,” said Smith. “Biohacking has changed both mine and Becky’s lives, and we are excited to be able to bring the innovative concept to our community.”
As the 13th fastest growing city in the United States according to the U.S. Census Bureau, Meridian is the perfect entrance into the Idaho for Upgrade Labs. Just 10 miles from Boise, Meridian also provides a centrally located area for the brand to serve the state’s capital and all of its metropolitan area.
“I have no doubt that Hailey and Becky are the perfect partners to bring Upgrade Labs into the Boise area,” said Asprey. “Their passion for biohacking and wanting to help make a difference in the lives of their community is evident. I am confident they will thrive in their new endeavor delivering the Upgrade Labs experience to Idaho for the first time.”
Upgrade Labs helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.
“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”