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Happy customer walking out of Upgrade Labs after her sessions

Get to Know the Upgrade Labs Biohacking Franchise

Upgrade Labs was founded by Dave Asprey, the father of biohacking, after his own fitness journey left him without the results he desired. Dave began searching for ways to save time and energy in the gym, which led him to creating a customizable gym experience. Today, Upgrade Labs is the first biohacking gym facility of its kind, presenting an exciting business opportunity for franchise owners who are passionate about optimized health. Keep reading to see how Upgrade Labs began and how you can get started as a franchise owner with us.


In his early twenties, Dave approached fitness the way many others do—focusing on cardio, weightlifting, low-calorie diets, and long hours at the gym. Unfortunately, his efforts were not translating into tangible results. Not only was he unable to reduce his weight, but his energy was depleted. It became clear to Dave that if he wanted to see radical improvement, he needed to challenge health norms to unlock and fully optimize the human potential. This concept is what became the cornerstone of Upgrade Labs—the world’s first and leading biohacking gym franchise.

Since then, Upgrade Labs has expanded past our original roots, and we’re welcoming franchise owners like you to continue Dave’s work. Backed by more than 20 years as biohacking leaders, Upgrade Labs gives you the opportunity to join the leaders of a fitness movement that’s gaining attention faster than ever. With us, you can capitalize on the growing interest in biohacking and help others optimize their health at the same time.


Throughout his research, Dave spent over $13 million on testing AI-based technology and identifying the most effective equipment for our gym members. Today, all Upgrade Labs locations are outfitted with industry-leading equipment that customizes every workout and recovery process to the unique needs of each member.

This technology can help your members feel and look their best, so they’re excited to return workout after workout and invite others to join, too. Together, we can help members tap into customized workouts and recovery programs that are right for them while boosting your membership retention. These tools and revenue streams can help franchise owners like you make a difference in the fitness journeys of others while pursuing ownership goals of your own.


Biohacking is the newest, most technologically advanced concept in the fitness and health space, which makes this a prime market for motivated and passionate entrepreneurs to build the business they’ve always dreamed of. When you join our growing franchise family, you can access methods that are unique to our facilities, giving you an edge that is unmatched by anything else on the market.


If you are as eager as Dave is to challenge health norms and become part of our biohacking fitness legacy, owning an Upgrade Labs franchise is the right path for you. Together, we can help people optimize their health while you pursue your entrepreneurial goals. Reach out to us today to learn more about what it takes to get started, so you can become part of the future of fitness.


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