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How Upgrade Labs Gets You Ready For Opening Day

Image of man standing and a woman using exercise equipment

When you become a franchise owner with Upgrade Labs, you can expect our knowledgeable and supportive team to give you the guidance, resources, and tools you need to be ready for opening day and long thereafter as you help members achieve and push beyond their health goals. We want to see your biohacking franchise grow and thrive and will be with you every step of the way. Keep reading to learn more about how Upgrade Labs prepares franchise owners like you for opening day.


Members who visit your biohacking franchise have the desire to embark on a health and wellness journey. It’s a very personal experience and we want them to receive the comprehensive support they need to achieve their goals. Part of ensuring they enjoy all the incredible benefits of our cutting-edge technology involves recruiting the right team of biohacker technicians who can create customized routines that will suit the unique needs of every member.


Since it’s likely your members won’t have experience in biohacking, your technicians will play an instrumental role in educating them, explaining the benefits of using our equipment and what they can accomplish during their time with Upgrade Labs. That’s why it’s important for your biohacker technicians to have a service-based personality. Our team will teach and train them on everything else they need to know.


It’s measured. It’s proven. It’s revolutionary.



Your team of biohacker technicians won’t be the only ones receiving extensive training – you’ll be prepared as well for everything health franchise ownership brings you. Some of the substantial training you’ll receive includes franchise owner training, presale training, equipment training, and opening assistance. Our franchise team is a family. We’ve got your back, providing all the training you need and the ongoing support you deserve throughout ownership.


To spread the word about your biohacking franchise, our team will give you the exceptional marketing support you need to effectively reach out to your community. We’ll supply you with local marketing calendars that include the best-performing marketing channels to ensure you hit your monthly lead goals. In addition, we’ll provide you with approved creative options (both print and digital) to ensure your messaging is consistent with the brand. Your clients will seek out your center for the unique health and wellness experience that only Upgrade Labs can offer.


When you become a franchise owner with Upgrade Labs, you can expect us to provide everything you need to prepare for the opening of your business. Our team will also give you ongoing support as you navigate your way through this unique and rewarding experience. If you’re motivated, driven, and passionate about fitness, our team would love to hear from you to talk more about this business opportunity.


Schedule a call with us today to request more information, so you can begin the process of owning a biohacking franchise with Upgrade Labs.


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What It Takes To Own An Upgrade Labs

Image of woman in black using exercise equipment

At Upgrade Labs, we are changing the way people take ownership of their health, wellness, and fitness. Much like our founder, Dave Asprey, we’re looking for franchise owners who applaud disrupters and want to be at the forefront of this evolving industry. Continue reading to find out what it takes to own an Upgrade Labs and how you can help transform fitness and wellness.


Upgrade Labs was founded on a desire to make a meaningful difference in the lives of others by giving them power over their biology so they could effectively optimize their health. With our unique biotech equipment, members can make the most of their workouts and utilize recovery technologies while spending less time in a gym and more time living life.


As a wellness franchise owner, it’s crucial for you to share this passion. Those who partner up with Upgrade Labs believe in giving people the tools, cutting-edge technology, and support they need to achieve optimal health. They know that when they bring our biohacking franchise to their community, they’re giving people an opportunity to not only achieve but far surpass the goals they set for themselves.


Our franchise owners are passionate about cutting-edge fitness and wellness and have the drive to change the lives of others. Until recently, fitness was a time-consuming and energy-depleting pursuit. The traditional method of fitness is made more difficult by busy schedules, a lack of training knowledge, and the lack of inclusiveness in the modern gym experience. To put it plainly, the ROI on exercise is broken. Our franchise owners understand that the fitness industry is changing and want to join us in revolutionizing the way people take ownership of their health, wellness, and fitness.


As a leader in innovation, it’s important for our franchise owners to also think beyond the traditional gym and want to join the wellness revolution of the future. We are changing the way people approach fitness and health, at the cellular and cognitive level, by creating a shortcut to our next human evolution: being superhuman. We use transformative, cutting-edge technology, AI, and state-of-the-art equipment to create a radically different fitness experience. All of our equipment has been tried and tested in existing locations and is sound and reliable. If leveraging technology and innovation to promote healthier and happier lives piques your interest – Upgrade Labs is the franchise you’ve been looking for.


The future is here. Upgrade Labs is seeking motivated franchise owners who want to help improve the lives of others by bringing a biohacking franchise to their community. If you’re passionate about health, wellness, and fitness, we want to hear from you.


Schedule a call with us today to learn more about this unique business opportunity, so you can take your first steps toward owning a biohacking franchise with Upgrade Labs. Once only available to the few and the elite – our goal is to share our revolutionary health benefits with everyone. Let’s change the world of fitness together!


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The Process of Owning an Upgrade Labs Franchise

Image of the exterior of an Upgrade Labs facility

Owning an Upgrade Labs can be an incredibly rewarding experience. Our biohacking franchise seeks to give people the opportunity to achieve optimal health and improve their lives – a mission our franchise owners are proud to be part of. When you embark on the process of owning a wellness business with us, you can expect our team to be with you every step of the way, ensuring you have all the tools and information you need. Continue reading to learn about the steps involved in owning an Upgrade Labs franchise.


After you’ve had your initial discussion with our team and taken the time to review our Franchise Disclosure Document (FDD), you’ll attend a 90-minute brand webinar via zoom. If you have any questions regarding the FDD or franchise application, this’ll be a great opportunity for you to ask. If not, you can move forward with your franchise application.

Next, you’ll be invited to a Discovery Day, which is an important step for all franchisees. Candidates will spend half the day at our location in Santa Monica, using and learning about all of our equipment and technology. We believe it’s important for our franchisees to experience firsthand the wonderful benefits of biohacking. Afterwards, you’ll learn more about our biohacking franchise, understand the details of this opportunity, know what your responsibilities will be, and how our business model works. We want you to find out what makes Upgrade Labs stand out in the fitness industry and why franchising with us presents so many unique advantages for franchisees and their members.

After attending the Discovery Day, you’ll go through a final evaluation and, once you’re approved, you can sign your franchise agreement!


After you sign your franchise agreement, you can get started on the process of opening your Upgrade Labs location. You can rely on our team to assist with site selection, training, recruitment, and ongoing support.

We want our franchisees to know all the ins and outs of owning an Upgrade Labs, which is why we offer three doses of training, including presale training, so you can start signing on members before your doors open. We’ll also work with you to train your staff, including a soft opening to ensure they’re ready to handle new customers. Moreover, because our innovative technology is unique and unlike anything in the industry, we’ll provide the training you and your biohacking technicians need to understand how each piece of equipment works. Lastly, our support doesn’t stop when your wellness business opens – we’ll continue to support you as you grow! Our ongoing support includes annual site visits, virtual content, monthly webinar calls, our annual franchisee conference, and more.


If you’re ready to become part of the future of fitness, health, and wellness, now is the time to learn more about what it takes to own an Upgrade Labs. We’re looking for motivated entrepreneurs who’re passionate about helping others and appreciate what it means to think outside of the box. Schedule a call with us today to request more information, so you can get started on the process of owning a biohacking franchise with us.



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Why Upgrade Labs is More Than A Gym Franchise

Women working out

Upgrade Labs is a health business unlike any other. With a foundation in biohacking and a range of technology dedicated to optimizing health, it’s incomparable to regular big box gyms in the fitness industry. Not only does it offer members new and innovative ways to improve health, but helps them conserve time and energy for other activities, so they can live a life outside of the gym. Keep reading to learn more about why Upgrade Labs is more than a gym franchise and what that could mean for you.


The technology at Upgrade Labs comes from neuroscientists, astronauts, and fitness legends. While pursuing his own fitness journey, Dave Asprey discovered that cardio and strength training were outdated and overly emphasized, leading people to spend more time in the gym than was necessary. Moreover, he found that workout routines should be customized to the individual and their goals, which is what Upgrade Labs offers.

As a biohacking franchise owner with us, your Upgrade Labs will have a range of ground-breaking equipment available to help members make the most of their workout and recovery. Most importantly, when they see and feel the results, they’ll be more likely to stay committed, which means greater membership retention.


When members spend less time in the gym, this opens up more opportunities for them to do and experience more outside of their workout routines. Being committed to health and wellness shouldn’t mean spending your life in a gym, expending precious energy. Upgrade Labs gives members more time to enjoy life because our technology is designed to optimize workouts, saving both time and energy.

Becoming a franchise owner with Upgrade Labs is about more than simply running a fitness business – with us, you can improve the lives of everyone who walks through your doors, and ultimately change the way they live.


Bringing an Upgrade Labs to your community isn’t like opening any other big box gym. As a biohacking franchise owner, you’ll be offering something those in your area may not have had a chance to experience yet, showing them a new and better way to improve their health and wellness. Members of your health business will have the tools they need to live a better life and spend more of their time doing the things they love rather than sweating it out for hours at the gym.


Upgrade Labs is passionate about helping others and improving lives. If you want to give back to your community while pursuing your entrepreneurial dreams, consider owning a biohacking franchise with Upgrade Labs. We’re looking for motivated, driven franchise owners who aren’t afraid to think outside of the box. Schedule a call with us today to request more information about this business opportunity, so you can get started on the process of owning a fitness business.

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How Upgrade Labs Supports Franchise Owners Like You

Upgrade Labs AI Adaptive Bike™

Upgrade Labs corporate support team is as committed to the overall success of our members & franchise owners. From the moment you begin the process of opening a biohacking business to the day you first start signing up members and thereafter, you can rely on us to provide the support you need to build the health franchise of your dreams. Keep reading to learn more about how Upgrade Labs supports franchise owners like you.


When you open a health franchise with Upgrade Labs, you can expect our team to take the time to get to know you. We want to understand your business goals, what you hope to achieve from this overall experience, and any questions you may have as you move forward. The relationship between franchise owners and our corporate team is important, and we’re committed to nurturing these bonds.

Additionally, our franchise owners have strong, supportive relationships with one another. You can share ideas, brainstorm solutions, and ask for advice on any obstacles you may face. Upgrade Labs is like a family, so you can expect to rely our network of franchise owners for the support you need to run your wellness business.


At Upgrade Labs, we want our franchise owners to deliver the best possible experience to their members and have a positive impact on the lives of those who seek their help. To make this happen, franchise owners and biohacker technicians receive extensive training that prepares them for operations. Corporate support and training include franchisee owner training, presale training, equipment training, and ongoing virtual training. We want you to have all the knowledge and resources you need when it comes to operating a health franchise, including how to operate our top-of-the-line equipment.


We’re invested in your ownership and success and want your health franchise to grow and flourish with our assistance. The support we provide includes monthly webinar calls, ongoing virtual content, and annual site visits. Franchise owners are invited to attend an annual biohacking conference, where they are educated on replicating business success stories in the biohacking industry. Our experienced corporate development team provides multiple forms of ongoing support for our franchise owners.

“The team seems so organized,” Hailey Smith, a franchise partner in Idaho, says. “I feel very confident with the team that’s in place, so I don’t have any worries or doubts. I think that we’re in really good hands.”


If you’re passionate about fitness and ready to join our health franchise’s tight-knit family, the team at Upgrade Labs is excited to hear from you. Get in touch with our team today and learn more about what it takes to own a biohacking business with us.





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3 Qualities You Need To Be An Upgrade Labs Franchise Owner

Upgrade Labs Cheat Machine

Join our team at Upgrade Labs where we are committed to helping others become the best possible versions of themselves. Franchise owners who join as our wellness business share our passion for fitness and want to become part of this innovative movement to upgrade human biology. Continue reading to learn about the three main qualities of an Upgrade Labs franchise owner and how you can benefit from opening a biohacking franchise with us.


Many Upgrade Labs franchise owners have a background in business and, in some cases, already own a business in the industry, and wish to expand into this groundbreaking field. Having a background in business, sales, or marketing, can give you the foundation and experience you need to navigate the process of owning a biohacking franchise with us. The knowledge you’ll bring combined with the tools and resources we provide can help you build a thriving business that is committed to improving the human condition.


Dave Asprey created Upgrade Labs with the desire to empower others to improve their health and alter their approach to fitness. Similarly, our franchise owners are passionate about wellness and believe in using our cutting-edge biohacking technology to help members accomplish their fitness goals. If you share this passion, you may be the perfect fit for our biohacking franchise.

Upgrade Labs is more than just a business, which is why it is essential for our franchise owners to be passionate about health and fitness. Every member of our franchise family believes in what they do and cares about the well-being of those who seek their help. The commitment to developing health and wellness in your marketplace is imperative when it comes to ensuring your members receive the best possible experience.


Our franchise owners also share Dave’s desire and drive to make a meaningful difference in the lives of others. Many are longtime fans of Bulletproof™ and have been following his success story since he started his foray into a life focused on upgrading health.

When you are driven and passionate about what you do, your staff will take notice and it will, in turn, help to cultivate an environment that motivates members who will be become advocates for your wellness business.


Owning a wellness business focused on goal driven results and improving the lives of others is a fulfilling venture for driven entrepreneurs. Reach out to our team for more information regarding this opportunity. We are ready to answer your questions and excited to help get you started on this journey, so schedule a call today!

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Three Reasons You Should Own A Biohacking Business

: Image of two women at the front desk of an Upgrade Labs biohacking franchise

In today’s fitness landscape, long and difficult workouts are commonly considered the best methods for a healthy lifestyle. Upgrade Labs stands sharply apart from the rest as the first biohacking gym franchise by pushing the limits of human potential. Keep on reading to learn more about why you should own a biohacking business with us and how we can help you fulfill your entrepreneurial dreams.


As a leader in the biohacking space, Upgrade Labs is their first choice as they look for a gym with top-tier equipment and effective regimens. With our innovative and cutting-edge technology, members know they can make the most of their workouts, achieve their goals without experiencing plateaus, and conserve their valuable time and energy.

Because of this, Upgrade Labs franchise owners can take advantage of the growing industry and experience a boost in memberships as new faces eager to optimize their health sign up. Together, we can capitalize on the rapidly expanding interest in biohacking and lead the way toward optimized, more accessible health for everyone.


Recently, people around the world are understanding the importance of self-care and expanding its definition to include many facets of wellness—including fitness. This movement is encouraging people to seek out gyms that can help them lead healthier lifestyles. Upgrade Labs provides them with a comprehensive and distinct fitness experience they can’t find anywhere else. Our wellness franchise offers unique equipment and methods that not only optimizes a person’s performance but also recovery and cognitive health.

Now is the time for franchise owners like you to tap into the growing wellness and self-care movements. With everything our biohacking business has to offer, you can feel confident your gym stands out and provide the tools members need to improve their approach to fitness through accessible, effective, cutting-edge technology.


At Upgrade Labs, we understand that although movement and energy are for everyone, routines should be customized to push through the barriers that keep fitness milestones out of reach for so many. Our ability to customize workouts and meet the needs of everyone—regardless of their goals or where they are in their fitness journey—is why we have such widespread appeal.

As a franchise owner, you can rely on our broad appeal and customized workouts to bring members into your biohacking gym all year round. We’ve got equipment and fitness techniques that can help every member and meets them at their level. This inclusion helps to not only bring in new members but retain your loyal ones, too.


The gym industry is changing. As a health-savvy entrepreneur who is excited about the future of fitness, owning a biohacking business with Upgrade Labs is the perfect next step for you. Reach out to us today to learn more about becoming part of Upgrade Labs.


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Get to Know the Upgrade Labs Biohacking Franchise

Happy customer walking out of Upgrade Labs after her sessions

Upgrade Labs was founded by Dave Asprey, the father of biohacking, after his own fitness journey left him without the results he desired. Dave began searching for ways to save time and energy in the gym, which led him to creating a customizable gym experience. Today, Upgrade Labs is the first biohacking gym facility of its kind, presenting an exciting business opportunity for franchise owners who are passionate about optimized health. Keep reading to see how Upgrade Labs began and how you can get started as a franchise owner with us.


In his early twenties, Dave approached fitness the way many others do—focusing on cardio, weightlifting, low-calorie diets, and long hours at the gym. Unfortunately, his efforts were not translating into tangible results. Not only was he unable to reduce his weight, but his energy was depleted. It became clear to Dave that if he wanted to see radical improvement, he needed to challenge health norms to unlock and fully optimize the human potential. This concept is what became the cornerstone of Upgrade Labs—the world’s first and leading biohacking gym franchise.

Since then, Upgrade Labs has expanded past our original roots, and we’re welcoming franchise owners like you to continue Dave’s work. Backed by more than 20 years as biohacking leaders, Upgrade Labs gives you the opportunity to join the leaders of a fitness movement that’s gaining attention faster than ever. With us, you can capitalize on the growing interest in biohacking and help others optimize their health at the same time.


Throughout his research, Dave spent over $13 million on testing AI-based technology and identifying the most effective equipment for our gym members. Today, all Upgrade Labs locations are outfitted with industry-leading equipment that customizes every workout and recovery process to the unique needs of each member.

This technology can help your members feel and look their best, so they’re excited to return workout after workout and invite others to join, too. Together, we can help members tap into customized workouts and recovery programs that are right for them while boosting your membership retention. These tools and revenue streams can help franchise owners like you make a difference in the fitness journeys of others while pursuing ownership goals of your own.


Biohacking is the newest, most technologically advanced concept in the fitness and health space, which makes this a prime market for motivated and passionate entrepreneurs to build the business they’ve always dreamed of. When you join our growing franchise family, you can access methods that are unique to our facilities, giving you an edge that is unmatched by anything else on the market.


If you are as eager as Dave is to challenge health norms and become part of our biohacking fitness legacy, owning an Upgrade Labs franchise is the right path for you. Together, we can help people optimize their health while you pursue your entrepreneurial goals. Reach out to us today to learn more about what it takes to get started, so you can become part of the future of fitness.


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Meet Upgrade Labs Founder Dave Asprey, Father of Biohacking

Upgrade Labs Blog featuring Dave Asprey

You may know Dave Asprey as the founder of Upgrade Labs, but do you also know how his vision for optimized health began? Known as the father of biohacking, Dave is the creator of Bulletproof™, a four-time New York Times bestselling science author, and longstanding innovator. He has spent the past two decades in pursuit of the most effective, cutting-edge technology to take control of human biology and enhance both physical and mental performance. Continue reading to learn more about how Dave founded Upgrade Labs and how his legacy can help franchise owners like you positively impact the lives of others.


Having struggled with his own weight loss plateaus in his early 20s, Dave understood that something was missing from his workout routine and preventing him from achieving his fitness goals. To address these deficiencies, Dave worked with world-renowned doctors, scientists, and researchers to uncover technology and equipment that would not only help others optimize their workouts but restore their biological state of readiness during the recovery phase.

Time and energy are two of the most valuable things we have. Through biohacking technology, Dave has been able to optimize our workouts, making it possible to put on muscle 3 to 5 times faster. This means we need to spend less time on ineffective workouts and can see better results more quickly.

As a biohacking franchise owner with Upgrade Labs, you can have access to this industry-leading technology and help your members customize the most effective workout routines for their fitness goals. Together, we can help them spend less time at the gym and more time enjoying life.


Dave not only underwent his own remarkable transformation, but he also made what he learned available to others. He maintained a 100-pound weight loss and improved his sleep, energy, and overall health. Today, it is his mission to continue sharing this knowledge across the globe with franchise owners like you. Members at your biohacking franchise can benefit from Dave’s biohacking technology and unlock their own inner super human.

These innovative techniques benefit more than our gym members, too; they’re a perfect way to help your health franchise stand out in the fitness industry. Thanks to Dave’s inspiring journey and cutting-edge concepts, Upgrade Labs has the world-renowned legacy, expertise, and resources you need to boost business and retain members. With us, you can help everyone at your biohacking franchise go through transformations like Dave did using the most effective technology and equipment in the world.


Continue Dave’s legacy of improving lives with a biohacking gym of your own. We’re looking for franchise owners like you who have a driven entrepreneurial spirit like his and a desire to Upgrade Humanity one biohacked workout at a time. Reach out to our team today to learn more about the requirements and the benefits of joining our unique health franchise.