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Posted on October 4, 2022January 17, 2023 by Amy Williams

Franchising Magazine USA – Upgrade Labs Announces New Location Coming to Meridian, Idaho

Upgrade Labs– the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – recently announced a new location coming to Meridian, Idaho. It will be located in Meridian at 2206 N. Eagle Road Suite 110 and is expected to debut in Q1 of 2023. This location is anticipated to be the brand’s first franchisee-owned location.

Upgrade Labs Meridian will be owned and operated by business partners and friends Hailey Smith and Becky Granden. The Idaho natives have both personally experienced the health benefits of biohacking and are self-described fitness enthusiasts. Their passion for wellness and experience with biohacking make them ideal partners to introduce biohacking to the Boise metropolitan area.

“We cannot wait to bring Upgrade Labs to Meridian and help the community achieve their health goals through biohacking,” said Smith. “Biohacking has changed both mine and Becky’s lives, and we are excited to be able to bring the innovative concept to our community.”

Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through unique technologies, giving their members dramatically better results in less time than they would spend exercising the old way. Upgrade Labs uses technologies, including AI, to “upgrade” members and help them reach their highest levels of performance, recovery, and cognition. Members will see stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/

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Posted on September 29, 2022January 17, 2023 by Amy Williams

The Ultimate Health Podcast – How to Biohack Your Body & Mind to Live to 180+

Dave Asprey (IG: @dave.asprey) is an entrepreneur, four-time New York Times bestselling science author, and host of the top 100 podcast The Human Upgrade, formally Bulletproof Radio, which has more than 200 million downloads.

He’s the founder of Bulletproof Coffee and a leading voice in the movement to take control of our own biology.

Today Dave’s making his 5th appearance on the show, sharing a ton of practical ways to upgrade your diet and lifestyle to extend your life.

In this episode, we discuss:

Skipping dinner vs breakfast is better metabolically
How long Dave fasts for + how he breaks a fast
The Bulletproof Diet
Dave’s recent mission in Peru
What is spiritual reframing?
Don’t underestimate ayahuasca and other “safer” options
Holotropic breathing stimulates altered states of consciousness
Health is an ill-defined goal
Upgrade Labs helps you reach your goals
Get more energy to dive deeper into self-improvement
3 practical tips to gain energy now
Should you get tested for heavy metals?
Why you shouldn’t eat kale!
Get your hormones tested
People who have energy are kind to each other
Adrenal extracts are energizing
The benefits of adding salt to your water
How to structure your water
Structuring your water with a high-powered blender vs. a frother

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Posted on September 21, 2022January 17, 2023 by Amy Williams

Franchising.com – Upgrade Labs Announces Newly Signed Meridian, Idaho Lease

September 15, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs, a Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, has announced that its first location in Idaho will be opening in Meridian located at 2206 N. Eagle Road Suite 110. The new location is expected to open in Q1 of 2023 and is anticipated to be the brand’s first franchise location.

Upgrade Labs’ Meridian location will be owned and operated by Hailey Smith and Becky Granden. Both Idaho natives and fitness enthusiasts, the duo is excited to bring the future of health and wellness to their home state and the Boise community.

As the 13th fastest growing city in the United States according to the U.S. Census Bureau, Meridian is the perfect entrance into the Idaho for Upgrade Labs. Just 10 miles from Boise, Meridian also provides a centrally located area for the brand to serve the state’s capital and all of its metropolitan area.

“I have no doubt that Hailey and Becky are the perfect partners to bring Upgrade Labs into the Boise area,” said Asprey. “Their passion for biohacking and wanting to help make a difference in the lives of their community is evident. I am confident they will thrive in their new endeavor delivering the Upgrade Labs experience to Idaho for the first time.”

Upgrade Labs helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

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Posted on September 21, 2022January 17, 2023 by Christian Arellano

International Franchise Association – Upgrade Labs Announces Newly Signed Meridian, Idaho Lease

SANTA MONICA, Calif. –Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, has announced that its first location in Idaho will be opening in Meridian located at 2206 N. Eagle Road Suite 110. The new location is expected to open in Q1 of 2023 and is anticipated to be the brand’s first franchise location.

Upgrade Labs is actively seeking single and multi-unit franchise partners across the United States and Canada. As the brand begins its franchise expansion, it is looking for partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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Posted on September 21, 2022January 17, 2023 by Ellen Muncy

Club Industry – Upgrade Labs Announces Newly Signed Meridian, Idaho Lease

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

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Posted on August 19, 2022January 17, 2023 by Ellen Muncy

Club Industry – Upgrade Labs Continues Rapid Expansion, Announcing Plans for Growth Across Nashville

SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its expansion by partnering with Dr. Lee Howard to bring the concept to Nashville, Tennessee. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Driven by their passion to help individuals reach their highest level of physical, cognitive and cellular performance, the brand has teamed up with Dr. Howard and his partners, searching for operators who are looking to bring an exciting concept to their area.

“This partnership with Dr. Howard marks another milestone in achieving Upgrade Lab’s growth potential and reflects our commitment to finding partners that are invested in humankind’s future,” said Founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.”

A graduate from The University of Tennessee, Martin with a B.S. in Biology/Biological Sciences, receiving his Doctor of Medicine from St. George’s University, Dr. Lee Howard has always been committed to the health of his community. Dr. Howard has gone on to become the Owner and Medical Director of local concepts including Compass Cellular Healing and Belle Meade Medical Spa, working alongside his wife, Kelly Howard, RN. With his robust background in healthcare and ties to the local community, Dr. Howard was a natural choice in bringing Upgrade Labs to the Nashville community.

“My entire career, and personal health journey, has led to my commitment of helping others maximizing their longevity,” said Dr. Howard. “Partnering with Upgrade Labs was an organic next step. Introducing the Nashville community to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for me.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

Upgrade Labs is actively seeking franchise partners across the United States and Canada with a goal of awarding 100 licenses by the end of 2022. As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

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Posted on August 3, 2022January 20, 2023 by Ellen Muncy

Forbes – The Rise of Biohacking Spa Treatments

Over the past decade, biohacking has gone mainstream, transforming from a small experimental initiative to a worldwide movement.

ANNA HAINES

With biohacking having its roots in Silicon Valley, it’s no surprise California remains a leader in the latest innovations in the field. Over the past decade, do-it-yourself biology has gone mainstream, transforming from a small experimental initiative to a worldwide movement. And while many of its practices, like intermittent fasting, remain disputable, biohacking continues to appeal to those seeking to streamline their health and add efficiency to their wellness routines. With the pandemic altering our relationship to touch, the latest biohacking inventions look like touchless technology—machines that claim to deliver benefits without the intervention of another human.

This past February, the Fairmont Spa Century Plaza set in the newly renovated Fairmont Century Plaza in Los Angeles, launched their first biohacking program. “After 40 years in the wellness industry studying and sharing the benefits of biohacking, I’m excited to introduce this new innovation at the Fairmont Spa Century Plaza,” says Dr. Oz Garcia, the biohacker who created the program with Magdaleena Nikolov, the general manager of spa, wellness and retail for Fairmont Century Plaza. “By combining ancient modalities with light therapy, sound therapy and new technology, Magdalena and I are pleased to offer guests and locals a solution for better sleep, relieving stress and regaining mindfulness.”

Each biohacking treatment is experienced in the Oakworks Curva Lounger, an anti-gravity chair featuring a NASA-inspired curve that is said to help the guest slip into a meditative state. Meditation is also encouraged via a neuro-acoustic headset, NuCalm, which plays meditations and relaxing music throughout the treatment. A PEMF mat is placed over the body, promoting relaxation through its infrared technology, while Normatec by Hyperice compression boots increase circulation and reduce inflammation. The space-like get-up is completed with a LED Face Visor placed over the face, which claims to boost collagen and improve cellular turnover through its combination of red, blue and amber light. Experiential rain showers, aromatherapy steam rooms, a Himalayan salt room and hammam complete the experience.

Upgrade Labs in The Beverly Hilton is one of the world’s first biohacking facilities.

But this 14,000-square-foot spa is not the first hotel to offer biohacking in Los Angeles, The Beverly Hilton opened one of the world’s first biohacking facilities—Upgrade Labs—four years ago. Located on the lower level of the hotel across the iconic pool where Angelina Jolie famously took a dip following her Golden Globe win in 1999, Upgrade Labs attracts locals and visitors alike for its wide variety of biohacking technologies.

The Cryotherapy chamber at Upgrade Labs in The Beverly Hilton.

Created by Bulletproof founder Dave Asprey, the technologies here are said to “help members reach their highest level of physical, cognitive and cellular performance” by lowering levels of inflammation, optimizing hormone levels and quickening muscle growth. The lab applications are divided into two sections: “Performance”— workouts that claim to deliver results in a fraction of the time of a normal workout with machines like the Cheat Machine (think, a stationary bike that uses artificial intelligence) and “Recovery—anti-inflammatory therapies like the Infrared Sauna (a sauna that uses infrared light) and Cryotherapy (a cold plunge chamber). The treatments have been so popular, they’ve added a Canadian location in Victoria to their flagship Santa Monica lab, and are planning to expand further.

While leaders in the field are found in California, it’s no surprise Equinox Hotel—the first hotel offering from the luxury fitness club brand—is leading the charge on the East Coast. Three of the five “circuits” available at the spa—a series of treatments designed for specific needs—involve touchless technology. The “Temperature Therapy Circuit” combines a short session in the cold chamber with a 30- or 60-minute session in the infrared sauna, to reduce inflammation and stimulate quick recovery. The “Inner Body Circuit” takes a non-invasive scan of the body’s carotenoid levels to assess the amount of free radicals in the body, followed by an IV drip of antioxidants and a selection of adaptogenic drinks and eats. Finally, the “Sleep Circuit” includes a 30-minute session on the Wave Table, which is said to provide the equivalent of three hours of sleep.

The REDCharger table at the Beverly Hilton’s Upgrade Labs.

But hotels aren’t the only places you’ll find the latest in touchless spa treatments. Vibe Health Lounge—San Luis Obispo’s newest day spa—is also leading the charge. While founder Christina Webster has over 15 years working with her hands as a certified massage therapist and licensed esthetician, she decided to incorporate non-invasive technologies into her spa offerings because of the pandemic. “I wanted to use technologies that are accessible to people who might be scared of COVID,” the founder tells Forbes. “Non-invasive technologies can work for people who want healing but want to stay safe.”

The non-invasive technologies Webster is referring to? The Lucia N°03, a tool that flashes wide spectrum, LED lights at a multitude of frequencies in various colors, creating a kaleidoscope effect that takes the guest on a visual journey. During the experience, the brain shifts from a beta state (alert and concentrated) to an alpha state (relaxed and meditative), resulting in lower stress and increased creativity. Vibe Health Lounge also offers a Vibroacoustic Crystal Healing Ritual which combines an ergonomic massage bed with a relaxing musical soundtrack and a pulsating light that incorporates crystals targeting the seven chakras of the body.

While these technologies are geared towards people who might not want human contact involved in their treatment, Webster says they are best experienced as an add-on, to help the guest ease into or out of another treatment that involves touch. The Lucia N°03, for example, can help relax the body prior to a massage, so the muscles are more open to receive treatment, while the Vibroacoustic Crystal Healing Ritual might spur creativity following a massage, when the mind and body is at its peak relaxation.

“These new healing modalities are outside the conventional offerings of a day spa as we wish to provide our guests with the most expansive experience possible,” says Webster. And while the jury is still out on whether any of these biohacking and touchless technologies work on their own, there is no harm in expanding our arsenal of wellness therapies. As Webster says, “healing and relaxation comes in many shapes and forms.” “These new healing modalities are outside the conventional offerings of a day spa as we wish to provide our guests with the most expansive experience possible,” says Webster. And while the jury is still out on whether any of these biohacking and touchless technologies work on their own, there is no harm in expanding our arsenal of wellness therapies. As Webster says, “healing and relaxation comes in many shapes and forms.”

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Posted on July 15, 2022January 20, 2023 by Ellen Muncy

PRNewswire – The 8th Annual Biohacking Conference Returns to L.A. with Transformative 3-Day Event, September 15-17, 2022

LOS ANGELES , July 7, 2022 /PRNewswire/ — The 8^th Annual Biohacking Conference, returns to the West Coast in 2022 with an immersive 3-day consumer and expert experience at The Beverly Hilton in Los Angeles, September 15 – 17. Thousands of health and wellness seekers from around the globe will be captivated by the latest advancements in science and technology, and hear from world’s leading experts in health, longevity, consciousness, performance and more.

Hosted by legendary biohacker and esteemed entrepreneur Dave Asprey and Upgrade Labs, the world’s first Human Upgrade Center, the highly acclaimed Biohacking Conference, formerly known as The Bulletproof Conference, is the largest event of its kind. This year’s theme is all about being unstoppable, and the speakers and exhibiting partners promise to provide attendees with the tools and skills they need to get there. Attendees can try out the latest cutting-edge technologies from over 100 exhibiting partners who will showcase their latest innovations. Highlights include improving brain cognition and performance with BrainTap, maximizing your cardio with the shortest, most effective workout on an AI powered CAROL Bike, exploring supplement innovations with BiOptimizers, and neurofeedback with 40 Years of Zen.

Distinguished keynote speakers and featured presenters include: Dave Asprey, Netflix’s Sex, Love & goop star

Jaiya, Dr. Steven Gundry, Jim Kwik, Dr. Will Cole, Dr. Harry Adelson, Charlie Engle, Naveen Jain, Dr. Patrick Porter, Dr. Caroline Leaf, Vishen Lakhiani and many others. In addition, the Conference will include breakout sessions with expert panelists, inspirational speakers and educators such as award-winning yogi Katie Silcox and famed podcaster Dr. Stephanie Estima. These leaders in their fields will cover topics from ayurveda wisdom to nutrition to brain fitness to sex and relationships and much more.

Asprey’s latest coffee innovation, Danger Coffee™, will be served daily. Danger Coffee™ is a clean, mold-free, farm-direct coffee engineered to detoxify and re-mineralize the body with more than 50 trace minerals, nutrients, and electrolytes.

“The most important thing you can do is to know you are in charge of your own biology,” says legendary biohacker and esteemed entrepreneur Dave Asprey. “Over the past ten years, the Biohacking Conference has built a powerful movement, provided community and actionable information, and always supported the most innovative companies in the world.”

“I truly believe that mental mess is something we all experience often and that it isn’t something we should be ashamed of,” says keynote presenter and esteemed cognitive neuroscientist, Dr. Caroline Leaf. “The events and circumstances of life aren’t going anywhere; people make a lot of decisions every day that affect us all, suffering of some sort for you and your loved ones is inevitable. That said, I wholeheartedly believe that although the events and circumstances can’t be controlled, we can control our reactions to these events and circumstances. I am thrilled to present at this year’s Biohacking Conference so we can put our mind-management skills in action!”

Partners for the 8^th Annual Biohacking Conference include BrainTap, Oxy Health, 40 Years of Zen, Docere Clinics, TRU KAVA, LivOn Labs, TrueLight, The DNA Co., Sunlighten, BEAM Minerals, biOptomizers, CAROL, essentia, eng3, Homebiotic, just thrive, PureWave, SALTChamber, The Cold Plunge and many more. All attendees will be treated to healthy, gourmet lunches, unique morning workouts, and exclusive biohacking samples and gear to take home, with additional perks offered to Preferred and VIP attendees throughout the three-day conference.

Ticket Prices:

General Admission: $1,799
Preferred Admission: $2,999
VIP Admission: $4,299

The Biohacking Conference Location:
The Beverly Hilton
9876 Wilshire Boulevard
Beverly Hills, California 90210

For more information and to purchase tickets visit: https://www.biohackingconference.com

SOURCE Biohacking Conference

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Posted on July 12, 2022July 12, 2022 by Ellen Muncy

Franchise Magazine USA – UPGRADE LABS Targets Atlanta for Franchise Expansion

With successful centers operating in California and British Columbia, in addition to more in development, Upgrade Labs is set to continue its expansion, looking at areas in Atlanta metro counties. The brand hopes to award franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton and Gwinnett. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

As the premier biohacking center, Upgrade Labs helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives member’s a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, an FDA-approved full body detox massage that gently removes excess water, slims the body, and expels toxins to improve the immune system. Upgrade Labs has earned its popularity with members reporting to have increased strength, stronger immunity, reduced inflammation, increased energy, improved sleep quality, and much more.

The brand is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/

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Posted on June 23, 2022June 23, 2022 by Ellen Muncy

Newman Times-Herald – Upgrade Labs Expanding to Metro Atlanta Areas

Upgrade Labs – a Human Upgrade™ Center is expanding and will be offering franchise licenses in counties including Clarke, Cobb, Coweta, Dekalb, Fayette, Fulton, and Gwinnett.

Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology with the environment in order to take control of human biology. The brand helps members reach their highest level of physical performance and restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in the 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, and FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system.

Published by The Newnan Times-Herald Newspaper.

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