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Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey

Club Industry – Upgrade Labs Continues Rapid Expansion, Announcing Plans for Growth Across Nashville

SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its expansion by partnering with Dr. Lee Howard to bring the concept to Nashville, Tennessee. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Driven by their passion to help individuals reach their highest level of physical, cognitive and cellular performance, the brand has teamed up with Dr. Howard and his partners, searching for operators who are looking to bring an exciting concept to their area.

“This partnership with Dr. Howard marks another milestone in achieving Upgrade Lab’s growth potential and reflects our commitment to finding partners that are invested in humankind’s future,” said Founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.”

A graduate from The University of Tennessee, Martin with a B.S. in Biology/Biological Sciences, receiving his Doctor of Medicine from St. George’s University, Dr. Lee Howard has always been committed to the health of his community. Dr. Howard has gone on to become the Owner and Medical Director of local concepts including Compass Cellular Healing and Belle Meade Medical Spa, working alongside his wife, Kelly Howard, RN. With his robust background in healthcare and ties to the local community, Dr. Howard was a natural choice in bringing Upgrade Labs to the Nashville community.

“My entire career, and personal health journey, has led to my commitment of helping others maximizing their longevity,” said Dr. Howard. “Partnering with Upgrade Labs was an organic next step. Introducing the Nashville community to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for me.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

Upgrade Labs is actively seeking franchise partners across the United States and Canada with a goal of awarding 100 licenses by the end of 2022. As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit

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