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Upgrade Labs is proud to announce it is licensed to sign franchise deals in Australia, and is actively looking for individuals with prior experience in launching a brand to become Master Franchisee Partner(s) to lead the expansion.

Club Industry – Upgrade Labs Goes Global

September 6, 2023 //

SANTA MONICA, Calif. – With increasing consumer demand for AI-driven integrated performance and wellness services throughout the world, Upgrade Labs – the world’s first Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey – is proud to announce it is licensed to sign franchise deals in Australia, and is actively looking for individuals with prior experience in launching a brand to become Master Franchisee Partner(s) to lead the expansion. This news is a huge step in Upgrade Labs’ growth, marking its first international expansion efforts outside the U.S and Canada.

With successful centers operating in California, Idaho, and Utah, in addition to territories sold in Austin, TX, Charlotte, NC, Nashville, TN, Bellevue, WA, and Calgary, AB, Upgrade Labs looks to continue its development internationally. The brand is seeking Master Franchisee Partner(s) to lead the way in Australia.

“The ability for us to enter Australia marks another tremendous milestone in achieving Upgrade Lab’s growth potential,” said Founder and CEO, Dave Asprey. “The ability to expand over-seas goes to show that biohacking isn’t just a trend, but a lifestyle that is being sought after by people all over the world. Australia is known for its strong interest in health and wellness, making it the perfect place to introduce Upgrade Labs and its revolutionary concepts.”

Upgrade Labs was founded in 2017 by Dave Asprey with a mission to help people reach their highest levels of performance. Asprey coined the term biohacking, which is the art and science of using technology combined with the environment in order to take control of and better human biology. The brand helps its members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way.

Upgrade Labs locations offer innovative performance services like AI Cheat Machine™, providing a week’s worth of resistance training in just 15 minutes. They also provide unique recovery services, including The Big Squeeze™, promoting water loss, body slimming, and toxin elimination. Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more. Recently, Upgrade Labs added Cryotherapy, decreasing inflammation, boosting metabolism, and improving deep and REM sleep with extreme cold temperatures.

“The technologies we offer are traditionally looked at as inaccessible to those outside of the highest status, such as billionaires, celebrities, or professional athletes,” said Asprey. “This is one of the things we look to change globally with our brand. Our services are accessible to everyone, giving more people the opportunity to work on themselves in a unique and different way. Just like Bulletproof®, Upgrade Labs and its international expansion is another step in my plan to Upgrade Humanity.”

As the brand continues its franchise expansion, it is looking for single and multi-unit franchise partners in the US that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location range from $663,000 to $1,349,640 (USD). In Australia, Upgrade Labs is seeking individuals with prior experience in launching a brand (preferably in Australia) who can bring their expertise and insights to help successfully introduce Upgrade Labs to the market and beyond as a Master Franchisee Partner.

For more information about Upgrade Labs’ franchise opportunity, please visit https://ownanupgradelabs.com/.

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit https://www.upgradelabs.com/.

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