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Upgrade Labs announces expansion plans in Charlotte continuing its tremendous growth. The world’s first biohacking facility looks to increase its domestic footprint in North Carolina with three new locations.

Creative Loafing Charlotte – Upgrade Labs Announces Expansion Plans in Charlotte Continuing Its Tremendous Growth

SANTA MONICA, Calif. – Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues expansion by announcing its partnership with David Hair to bring the wellness concept to three locations across Charlotte, North Carolina. The three unit deal is the brand’s first multi-unit development deal and this news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space. Upgrade Labs is driven by their passion to help individuals reach their highest levels of physical, cognitive, and cellular performance, and their partnership with David Hair is the next step in accomplishing this goal.

“We couldn’t be more excited to add David to the Upgrade Labs family,” said Founder and CEO, Dave Asprey. “The expansion in Charlotte marks yet another milestone in achieving Upgrade Lab’s growth potential, and reflects our commitment to finding partners that are invested in humankind’s future.”

Hair is passionate about living an active and healthy life, and appreciates how Upgrade Labs allows him to mesh his passion and experience into a successful business that he can share with the community. Outside of Upgrade Labs, he is a naval officer, aviator, and longtime biohacker. With the extensive knowledge he brings into the franchising and wellness spaces, David is the perfect partner to join the Upgrade Labs family and he looks forward to opening the new Charlotte locations in the first half of 2023.

“The opportunity to bring Upgrade Labs to Charlotte is something I’m immensely proud to be a part of,” said David Hair. “I strive to live healthy and well-balanced life, and the brand aligns perfectly with this mindset. I cannot wait to open our doors and help communities around Charlotte experience the incredible services and technologies Upgrade Labs provides.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as AI Cheat Machine™, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze™, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit

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