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Leading Technology
Advanced strength, recovery, and performance equipment
Founder Led
Created by Dave Asprey
Unique Opportunity
Early category leadership in human performance
Recurring Revenue
Membership-based model with multiple revenue streams
Full Support
Training, operations, and ongoing franchise guidance
Our Origin A Legacy of Upgrading Humanity
Upgrade Labs was created to challenge traditional gym and wellness models. Founder Dave Asprey invested over $2 million to develop a system that combines intelligent strength training with advanced recovery technologies to deliver results more efficiently.
The result is a category-defining concept that helps people build strength and recover faster without spending hours going from one place to another. As a franchise partner, you bring this proven system to your market, backed by a brand built on credibility and results.
Leading the Industry
Upgrade Labs operates at the intersection of strength training, recovery, and longevity, one of the fastest-growing segments in modern fitness.
As consumer demand shifts away from traditional gyms and toward smarter, more efficient training models, Upgrade Labs is positioned as a first-mover in a rapidly expanding category.
Regenerative Health
Preventative Health
Supplements
Biohacking Market
Unrivaled Technology
Business Model Diversified Revenue
Our model goes beyond simple memberships. We’ve built multiple revenue channels designed to support strong unit economics and long-term member engagement.
- Recurring Memberships
- Service Packages & Drop-in Sessions
- Suppgrade Labs™ Supplements
- TrueDark® Retail Products
- Danger Coffee
From the Founder
“I created Upgrade Labs® because you have a right to fill yourself with energy and enough time left over to do your work in the world. This is the technology that turned on my superpowers.
Now everyone can access recovery technology that used to be locked away for astronauts, pro sports teams, billionaires and celebrities. Join me on this journey to Upgrade Humanity.”
Dave Asprey
Become Your Own Boss
Build a differentiated fitness and wellness business with the training, resources, and ongoing support needed to operate and grow with confidence.
Frequently Asked Questions
Qualified candidates should meet minimum financial requirements and have the operational capacity to own and manage a technology-driven fitness and wellness business.
To qualify, candidates must meet the following minimum requirements:
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Net Worth: $2.5 million
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Liquid Capital: $800,000–$900,000
No prior fitness or wellness experience is required. However, successful franchise partners are typically strong operators who are comfortable leading teams and following established systems.
Franchise partners receive support across site selection, buildout, training, launch, and ongoing operations, along with access to proprietary systems and technology standards.
Upgrade Labs is a technology-driven model that integrates fitness, recovery, and wellness into one system. The business is designed around efficiency, measurable outcomes, and recurring engagement, not open gym access or class-based programming.
Interested candidates can submit an inquiry through the franchise form to begin the qualification and discovery process.
Prime Markets Aavailable
Throughout USA & Canada
Inquire Today
Complete the form to receive our Franchise Information Report. Let’s start a conversation about your future.
Franchisee Qualifications
- Estimated Investment: $800,500 – $1,500,700
- Minimum Net Worth: $2.5 million
- Minimum Liquid Capital: $800,000 – $900,000
- Space Requirements: 2,800 – 3,100 sq. ft.
