Biohacking facility looks to increase its footprint in the Gem State
March 18, 2022 // Franchising.com // SANTA MONICA, Calif. – Upgrade Labs, a Human Upgrade™ Center and brainchild of Bulletproof Coffee founder Dave Asprey, partners with Hailey Smith and Becky Granden to bring the concept to Boise, Idaho.
“This partnership with Hailey and Becky marks another milestone in achieving Upgrade Lab’s growth potential,” said Founder and CEO, Dave Asprey. “This goes to show that biohacking isn’t just a trend, but a lifestyle that is being sought after by customers and franchise partners alike.”
Both Smith and Granden bring a wealth of knowledge in the finance and operations categories, looking to utilize their experience to make Upgrade Lab’s entry into Boise seamless. Both Idaho natives and fitness enthusiasts and they are eager to bring the future of health and wellness to their home state.
“We’re thrilled to be joining the Upgrade Labs team, becoming a part of the brand that is challenging the way we see health and wellness,” said Smith.
The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.
“It’s not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof, Upgrade Labs is one more step in my plan to Upgrade Humanity.”