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Three Reasons You Should Own A Biohacking Business

: Image of two women at the front desk of an Upgrade Labs biohacking franchise

In today’s fitness landscape, long and difficult workouts are commonly considered the best methods for a healthy lifestyle. Upgrade Labs stands sharply apart from the rest as the first biohacking gym franchise by pushing the limits of human potential. Keep on reading to learn more about why you should own a biohacking business with us and how we can help you fulfill your entrepreneurial dreams.


better workout results than ever before. As a leader in the biohacking space, Upgrade Labs is their first choice as they look for a gym with top-tier equipment and effective regimens. With our innovative and cutting-edge technology, members know they can make the most of their workouts, achieve their goals without experiencing plateaus, and conserve their valuable time and energy.

Because of this, Upgrade Labs franchise owners can take advantage of the growing industry and experience a boost in memberships as new faces eager to optimize their health sign up. Together, we can capitalize on the rapidly expanding interest in biohacking and lead the way toward optimized, more accessible health for everyone.


Recently, people around the world are understanding the importance of self-care and expanding its definition to include many facets of wellness—including fitness. This movement is encouraging people to seek out gyms that can help them lead healthier lifestyles. Upgrade Labs provides them with a comprehensive and distinct fitness experience they can’t find anywhere else. Our wellness franchise offers unique equipment and methods that not only optimizes a person’s performance but also recovery and cognitive health.

Now is the time for franchise owners like you to tap into the growing wellness and self-care movements. With everything our biohacking business has to offer, you can feel confident your gym stands out and provide the tools members need to improve their approach to fitness through accessible, effective, cutting-edge technology.


At Upgrade Labs, we understand that although movement and energy are for everyone, routines should be customized to push through the barriers that keep fitness milestones out of reach for so many. Our ability to customize workouts and meet the needs of everyone—regardless of their goals or where they are in their fitness journey—is why we have such widespread appeal.

As a franchise owner, you can rely on our broad appeal and customized workouts to bring members into your biohacking gym all year round. We’ve got equipment and fitness techniques that can help every member and meets them at their level. This inclusion helps to not only bring in new members but retain your loyal ones, too.


The gym industry is changing. As a health-savvy entrepreneur who is excited about the future of fitness, owning a biohacking business with Upgrade Labs is the perfect next step for you. Reach out to us today to learn more about becoming part of Upgrade Labs.


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Get to Know the Upgrade Labs Biohacking Franchise

Happy customer walking out of Upgrade Labs after her sessions

Upgrade Labs was founded by Dave Asprey, the father of biohacking, after his own fitness journey left him without the results he desired. Dave began searching for ways to save time and energy in the gym, which led him to creating a customizable gym experience. Today, Upgrade Labs is the first biohacking gym facility of its kind, presenting an exciting business opportunity for franchise owners who are passionate about optimized health. Keep reading to see how Upgrade Labs began and how you can get started as a franchise owner with us.


In his early twenties, Dave approached fitness the way many others do—focusing on cardio, weightlifting, low-calorie diets, and long hours at the gym. Unfortunately, his efforts were not translating into tangible results. Not only was he unable to reduce his weight, but his energy was depleted. It became clear to Dave that if he wanted to see radical improvement, he needed to challenge health norms to unlock and fully optimize the human potential. This concept is what became the cornerstone of Upgrade Labs—the world’s first and leading biohacking gym franchise.

Since then, Upgrade Labs has expanded past our original roots, and we’re welcoming franchise owners like you to continue Dave’s work. Backed by more than 20 years as biohacking leaders, Upgrade Labs gives you the opportunity to join the leaders of a fitness movement that’s gaining attention faster than ever. With us, you can capitalize on the growing interest in biohacking and help others optimize their health at the same time.


Throughout his research, Dave spent over $13 million on testing AI-based technology and identifying the most effective equipment for our gym members. Today, all Upgrade Labs locations are outfitted with industry-leading equipment that customizes every workout and recovery process to the unique needs of each member.

This technology can help your members feel and look their best, so they’re excited to return workout after workout and invite others to join, too. Together, we can help members tap into customized workouts and recovery programs that are right for them while boosting your membership retention. These tools and revenue streams can help franchise owners like you make a difference in the fitness journeys of others while pursuing ownership goals of your own.


Biohacking is the newest, most technologically advanced concept in the fitness and health space, which makes this a prime market for motivated and passionate entrepreneurs to build the business they’ve always dreamed of. When you join our growing franchise family, you can access methods that are unique to our facilities, giving you an edge that is unmatched by anything else on the market.


If you are as eager as Dave is to challenge health norms and become part of our biohacking fitness legacy, owning an Upgrade Labs franchise is the right path for you. Together, we can help people optimize their health while you pursue your entrepreneurial goals. Reach out to us today to learn more about what it takes to get started, so you can become part of the future of fitness.


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Meet Upgrade Labs Founder Dave Asprey, Father of Biohacking

Upgrade Labs Blog featuring Dave Asprey

You may know Dave Asprey as the founder of Upgrade Labs, but do you also know how his vision for optimized health began? Known as the father of biohacking, Dave is the creator of Bulletproof™, a four-time New York Times bestselling science author, and longstanding innovator. He has spent the past two decades in pursuit of the most effective, cutting-edge technology to take control of human biology and enhance both physical and mental performance. Continue reading to learn more about how Dave founded Upgrade Labs and how his legacy can help franchise owners like you positively impact the lives of others.


Having struggled with his own weight loss plateaus in his early 20s, Dave understood that something was missing from his workout routine and preventing him from achieving his fitness goals. To address these deficiencies, Dave worked with world-renowned doctors, scientists, and researchers to uncover technology and equipment that would not only help others optimize their workouts but restore their biological state of readiness during the recovery phase.

Time and energy are two of the most valuable things we have. Through biohacking technology, Dave has been able to optimize our workouts, making it possible to put on muscle 3 to 5 times faster. This means we need to spend less time on ineffective workouts and can see better results more quickly.

As a biohacking franchise owner with Upgrade Labs, you can have access to this industry-leading technology and help your members customize the most effective workout routines for their fitness goals. Together, we can help them spend less time at the gym and more time enjoying life.


Dave not only underwent his own remarkable transformation, but he also made what he learned available to others. He maintained a 100-pound weight loss and improved his sleep, energy, and overall health. Today, it is his mission to continue sharing this knowledge across the globe with franchise owners like you. Members at your biohacking franchise can benefit from Dave’s biohacking technology and unlock their own inner super human.

These innovative techniques benefit more than our gym members, too; they’re a perfect way to help your health franchise stand out in the fitness industry. Thanks to Dave’s inspiring journey and cutting-edge concepts, Upgrade Labs has the world-renowned legacy, expertise, and resources you need to boost business and retain members. With us, you can help everyone at your biohacking franchise go through transformations like Dave did using the most effective technology and equipment in the world.


Continue Dave’s legacy of improving lives with a biohacking gym of your own. We’re looking for franchise owners like you who have a driven entrepreneurial spirit like his and a desire to Upgrade Humanity one biohacked workout at a time. Reach out to our team today to learn more about the requirements and the benefits of joining our unique health franchise.